equitable origin / Website redesign

Equitable Origin is the first stakeholder-based, comprehensive social and environmental certification and eco-label system for oil and gas exploration. They aim to do for the extractive industries what other label systems, like the Fairtrade Mark and FSC certification, have done in other industries—to establish a market-based system to help optimize social and environmental outcomes for those affected by oil and gas exploration and production.


As a young organization, Equitable Origin started with a content-dense site full of stark black-and-white imagery that was at odds with their vision. After working with Vibrant Planet to strategically reorganize the site's user experience, we updated the design with authentic, colorful photography. The result is a more optimistic look and feel that conveys the spirit of collaboration and the brighter future that Equitable Origin hopes to foster.

Equitable Origin Blog

Equitable Origin Operating Principles page

Equitable Origin Team page

Additional Work