WDHB offers strategic learning expeditions for executives and corporate teams. Each expedition is custom built, often involving international travel, leadership training, and other activities aimed at helping participants see challenges anew—and find solutions. Over several years, we’ve redesigned and evolved WDHB’s brand to visualize the company’s core offering, and created a graphic system they use to tailor marketing collateral and participant materials for individual clients and expeditions.
WDHB poster detail of path graphic
The visual system for their “bundled” product offerings keyed off of the conept of path, or journey. We created a mailable poster that outlines WDHB’s offerings does and provides a graphic visualization of their full portfolio of offerings and specific bundles, or tracks, that users can select.
WDHB first approached us to refine and extend their initial brand identity. Drawing upon the company logomark, we employed the lines to convey a sense of journey and growth across their website, stationery system, and a series of print collateral.
WDHB identity and stationery system
WDHB gate-fold brochure
WDHB customizable Field Guide
WDHB Field Guide section break pages
Later, we took the concept even further, developing a new series of collateral and templates to convey their international expansion and customizable product offerings.
WDHB marketing collateral kit folder
WDHB marketing collateral document templates