HP & Palm / product launch materials
When the pioneer of the personal mobile device decided to pursue an acquisition strategy, we helped reposition Palm’s game-changing webOS as its main product. We did a creative exploration to redefine the visual expression of its brands. We worked on global packaging, extending the brands to multiple carriers, countries, and languages. After the merger, we developed a suite of materials to support the launch of the HP Pre3.
Product brochure cover
Product brochure interior spreads
Product launch kit packaging
Select iconography
As Palm’s go-to design team, we worked on many aspects of the original Palm brand. We were there as Palm transitioned through the acquisition by HP—creating everything from printed brochures, packaging, posters, and launch kits for carriers to specific portions of the website and App Catalog. Throughout that time we helped establish and maintain consistency across the brand.
