Illuminate The Arts / Event Identity

Working in collaboration with Illuminate The Arts, and Ben Davis, the catalyst behind The Bay Lights project, we created this event identity to help drive support for and celebrate the continuation of The Bay Lights project. Harkening back to another era in its typographic treatment, the mark helped to provide a center of focus for the campaign’s movement.

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Explorations in coupling logotype with bridge imagery

As the largest light sculpture in human history, The Bay Area has been fortunate to be illuminated by the evening light spectacles, remaining “Forever Brilliant”. On behalf of The Collective Spark Creative, we would like to extend a huge thank you to the entire team at Illuminate The Arts for their work in pioneering this unique work of public art and their enduring effort to make it a permanent piece of San Francisco and the Bay Area's visual landscape. We are happy to have helped contribute to the project in extending it's lifespan.

In addition to creating the logotype, we developed the above animation as another way to bring the logo to life in a simple but accessible form.

Logotype in its pure, elemental form

Additional explorations in logotype and bridge aerial

Client: Illuminate The Arts. Creative in collaboration with Ben Davis, ITA. Bay Lights photography by James Ewing.