This tech company makes a popular suite of productivity apps that help you Remember Everything™. We helped redesign the main Evernote website in 2009, and several microsites since then. We also developed the identity and materials for the company’s first Evernote Trunk Conference, arriving at a unique, playful, illustrative campaign that alluded to Evernote’s iconic elephant. A year later, we refreshed the identity for the second conference.
Event identity illustration and Better with Evernote badge
The 2012 Evernote Trunk Conference identity was joyful, playful, and decidedly human. It gesturally offers attendees a buoyant bouquet of the Evernote family of products. To complement the illustration and identity we created a conference badge with the “Better with Evernote” tagline.
Presentation screens in the main conference hall
A series of screens, wayfinding, and directional signage extended the identity throughout the conference space
Event staff T-shirts with the “Better with Evernote” badge
For the first ever Evernote Trunk Conference in 2011, we created the original identity along with the trunk graphic shown to be releasing a suite of apps, all set against a backdrop of iconic San Francisco. This helped to both locate the conference and highlight many of the third-party developer apps in the Evernote ecosystem.
Evernote Trunk Conference inaugural event identity
Evernote Trunk Conference event T-shirt
Evernote Trunk Conference exterior signage
Client: Evernote. Creative: The Invisible Spark in Collaboration with Evernote's Design and Development Teams.