Strategic agency Captain Brands developed a bold new identity. For the accompanying website, they selected a vivid, unconventional and iconic design direction. The result is a clean, structured, and elemental site with active motion and subtle interactivity, providing a dynamic, almost tactile, experience across all devices.
The site functions across a simple and intuitive touch interface with each tile allowing the user to dive deeper into the key subpages of the site. The team's core content strategy aimed to essentialize its messaging across a focused number of pages, encouraging the user to reach out and contact the team directly, rather than trying to provide an exhaustive, and exhausting, digital litany of information.
Client: Captain Brands. Creative: The Invisible Spark. Strategy: Captain Brands.